The Paso Robles Wine Country Alliance is proud to partner with Engelbert STRAUSS, Europe’s leading workwear brand, making STRAUSS the Official Workwear of Paso Robles Wine Country and presenting sponsor of Paso Wine Fest, happening May 15-18, 2025.
Engelbert Strauss—or just STRAUSS—is a third-generation, family-run company with deep roots in craftsmanship and the trades. After decades of building one of the most trusted names in workwear, STRAUSS is now making its mark in the U.S.—equipping a new generation of American builders, makers, and pros with gear that’s tough, functional, and built to perform.
From its flagship store in Venice, California, to job sites across the country, STRAUSS is here for the long haul. With coast-to-coast shipping and a strong presence at national trade shows, the brand is showing up where work gets done. Signature multi-pocket designs, modern fits, and durable materials make STRAUSS gear more than just workwear—it’s a tool you wear.
This isn’t just another apparel company. It’s a brand built on shared values: respect for the trades, pride in the work, and a belief that what you wear should work as hard as you do.
Paso Robles Wine Country is honored to partner with STRAUSS as the Official Workwear for the region. This partnership marks a historic moment, not only for Paso Robles Wine Country but for the global wine industry. It represents the first-ever comprehensive, exclusive workwear sponsorship of a wine region anywhere in the world. For Paso Robles, it underscores the region’s commitment to innovation and celebrating the hardworking individuals who bring its wines to life.
As part of the partnership, co-branded merchandise—including hats, t-shirts, and hoodies—are available for purchase on pasowine.com and in-person at the Paso Robles Visitor Center located at 1314 Spring Street in Downtown Paso Robles.
Paso Wine Fest attendees will have the opportunity to see STRAUSS workwear in action, as teams sport the gear throughout the festival. The multi-day celebration of Paso Robles wines culminates in the Saturday, May 17 Grand Tasting that will feature over 100 wineries, food, craft spirits, and other exciting activations including the STRAUSS Stage.